Showing posts with label Marketing Promotion. Show all posts
Showing posts with label Marketing Promotion. Show all posts

06 December, 2012

Is Advertising Wasteful?

No comments
Date                : 22-07-2010                                
Presenter      : MD.ZAHID HOSSAIN SIKDER                          
Lecture          : 4



http://mktgide.blogspot.com/2012/12/is-advertising-wasteful.html

Advertising is wasteful because :


 1.Increasing wastage of money

 2. Increasing prices

 3. Deception

 4.Snatching of buyer's freedom

 5.Harmful advertising

 6.Creating monopoly market.

But, advertising is developed our economic and social significance.


 1.To inform

 2.Improvement of standard of living

 3.Creation of employment opportunities

 4.Creating and increasing demand of the products

 5.Increasing sales and profits

 6.Industrialization.



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17 November, 2012

Using Direct Marketing Media

No comments
Date                :10-03-2011                                

Presenter      : MD.ZAHID HOSSAIN SIKDER                          

Lecture          : 37


1) Face-to-Face selling: Direct selling is the selling of goods or services to consumers through personal demonstration and explanation. 

2) Telemarketing: Telemarketing consists of using the telephone to sell directly to consumers.

Definition of Direct Marketing

1 comment
Date                :10-03-2011                                

Presenter      : MD.ZAHID HUSSAIN SIKDER                          

Lecture          : 37
http://mktgide.blogspot.com/
Direct Marketing

Direct marketing consists of direct communications with carefully targeted individual consumers to obtain an immediate response and cultivate lasting customer relationships.


"Direct marketing consists of direct communications with carefully targeted individual consumers to obtain an immediate response and cultivate lasting customer relationships."

                                                                                                                 < Philip KOtler

 

"Direct marketing consists of marketing efforts that use personal selling or various advertising media to solicit orders from consumers where they live or work."

                                                                                                           < Churchill & Peter


 "Direct marketing is an interactive system of marketing that uses advertising media to effect a measurable response or transaction at any location."

                                                                                                          < John J. Burnet.

Special Feature:
  • Direct marketing is an interactive system of marketing
  • No use for intermediaries.
  • Changing life style is easy.
  • Fast,easy and inexpensive buying.
 Direct marketing is an interactive form of marketing using one or more advertising media to affect a measurable response and transaction at any location.



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16 November, 2012

Tools of Public Relation

1 comment
Date                :10-03-2011                                

Presenter      : MD.Monzurul Alam                          

Lecture          : 28


1. Community activities


2. Publications


3. Special events


4. Sponsorships


5. News

Definition of Public Relations

1 comment
Date                :03-03-2011                                

Presenter      : MD.Monzurul Alam                          

Lecture          : 27



Public relations refer to communication activities designed to create and maintain a favorable image of an organization. Public relations refer to promotion that uses nonpaid communication to influence public opinion of a company and its products.

Tools of Sales Promotion

No comments
Date                :10-02-2011                                

Presenter      : MD.Monzurul Alam                          

Lecture          : 26


A) Consumer sales promotion:

           

            1. Sampling    

2. Coupons     

3. Displays      

4. Premium    

5. Price reduction

            6. Contests     

7. Sweepstakes

8. Presentation

Definition of sales Promotion

1 comment
Date                :03-02-2011                                

Presenter      : MD.Monzurul Alam                          

Lecture          : 25


Sales promotion is the short-term incentive to the trade or consumer to induce purchase of the product. Sales promotion is short-term incentive to encourage purchase or sale of a product or service.

15 November, 2012

Various Methods of Training for Salesman

No comments
Date                :09-12-2010                               

Presenter      : MD.Monzurul Alam                          

Lecture          : 23


A) On the job training:


            1. Apprenticeship.

            2. Job rotation

            3. Internship

            4. Temporary promotion

            5. Appointment as an assistant

            6. Coaching

            7. Observation method.


What is Training of Salesman?

No comments
Date                :09-12-2010                             

Presenter      : MD.Monzurul Alam                          

Lecture          : 23


Sales training involves imparting information, developing skills and shaping work habits to maximize a sales person’s effectiveness.

What is Selection of Salesman?

1 comment
Date                :02-12-2010                             

Presenter      : MD.Monzurul Alam                          

Lecture          : 22


Selection is the process in which an enterprise chooses the applicants who best meet the criteria for the available positions.

What is Recruitment of salesman?

1 comment
Date                :11-11-2010                             

Presenter      : MD.Monzurul Alam                          

Lecture          : 21


Recruiting is the process of identifying qualified candidates and inducing them to apply for employment.
Recruiting is a process by which the sales manager develops a list of applicants for sales positions.

Methods for Handling Objections of Customers

No comments

1. Direct denial method


2. Indirect denial method


3. Return method


4. Listening and handling objections through arguments


5. Compensation method

What is Handling Objections?

No comments

Handling objections is a skill requiring a sense of timing appreciation for the prospects state of mind and adeptness in communication.

Prospecting Techniques

1 comment

1. Endless chain


2. Referrals


3. Friend and acquaintances


4. Directories


5. Advertising and telephone

Meaning of prospecting

No comments

 A prospect is a customer who wants or needs the product, if an individual wants the product, can afford to buy it, and is the decision maker; this individual is a qualified prospect.

Whatever a salesman should know about the company

1 comment
Date                :31-10-2010                             

Presenter      : MD.Monzurul Alam                          

Lecture          : 19




1. History of the firm


2. Company’s business area


3. Organization


4. Executive of the company

Talents of Salesman

No comments
Date                :04-10-2010                             

Presenter      : MD.Monzurul Alam                          

Lecture          : 12


A) Physical qualities of a salesman:

            1. Health
            2. Appearance
            3. Smile
            4. Posture
            5. Poise and walk
            6. Nervous habit
            7. Sound voice
            8. Hearing
            9. Smell
            10. Sight
            11. Cleanliness
            12. Warm touch.

What is Sales Personality?

No comments
Date                :04-10-2010                             

Presenter      : MD.Monzurul Alam                          

Lecture          : 12


Personality refers to the unique mental characteristics that lead to relatively consistent and lasting responses to one’s own environment.

14 November, 2012

Personal Selling Process

No comments
Date                :10-10-2010                             

Presenter      : MD.Monzurul Alam                          

Lecture          : 14


1) Prospecting and qualifying: Prospecting is the step in the selling process in which the sales person identifies qualified potential customers.


2) Pre-approach: Pre-approach is the step in the selling process in which the salesperson learns as much as possible about a prospective customer before marking a sales call.

Importance of Personal Selling

No comments
Date                :29-09-2010                             

Presenter      : MD.Monzurul Alam                          

Lecture          : 11


1) Creation of demand


2) Increase in sales


3) Launching new product


4) Providing knowledge to customers


5) Supply of information
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